Paul Rand – legend of graphic design. Many people know his work: #logo of IBM, UPS delivery service, ABC TV channel, English First school, etc. Rand linked the work of a graphic designer with business, turned it into a powerful business tool, removing the status of a modest design.
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The real test of a logo by Paul Rand that we evaluate the quality of the logo through the prism of the above characteristics.
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The order is this:
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- Logo unique?
- It is noticeable?
- Flexible to use?
- Memorable?
- Universal?
- He was out of time?
- If you said “Yes ” to the previous points, answer the last question: is it simple?
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For each question except the last one put down a score from 1 to 10. According to the last criterion — simplicity — put a score from 1 to 15. This is how we distribute the logo quality criteria by weight. 75 points is the maximum score, and if the logo scored less than 60, the test is failed.
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Read more: https://ux-journal.ru/test-logotipa-po-polu-rendu.html
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The order is this:
