Why do animation studios ask for references from clients?

For creators of a creative product, #reference is an auxiliary image or video that is used as a guide when working on a new project. For the customer, this is an example of what they like and what they would like to get from a Studio or specialist.

Types of references: what to pay attention to when selecting them.

1. Thematic-examples of ideas and dramaturgical basis.

2. Stylistic-examples of visual solutions.

3. Technological-examples of animation.

Tips for finding a reference:

* Search for references on multiple resources, do not limit yourself to one site.

* Use queries that are related to your field of activity.

* Choose what you like.

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