The test for determining the quality of a logo by Paul Rand ⠀

Paul Rand – legend of graphic design. Many people know his work: #logo of IBM, UPS delivery service, ABC TV channel, English First school, etc. Rand linked the work of a graphic designer with business, turned it into a powerful business tool, removing the status of a modest design.

The real test of a logo by Paul Rand that we evaluate the quality of the logo through the prism of the above characteristics.


The order is this:

  1. Logo unique?
  2. It is noticeable?
  3. Flexible to use?
  4. Memorable?
  5. Universal?
  6. He was out of time?
  7. If you said “Yes ” to the previous points, answer the last question: is it simple?

    For each question except the last one put down a score from 1 to 10. According to the last criterion — simplicity — put a score from 1 to 15. This is how we distribute the logo quality criteria by weight. 75 points is the maximum score, and if the logo scored less than 60, the test is failed.

    Read more: https://ux-journal.ru/test-logotipa-po-polu-rendu.html

The order is this:

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